Freshcut

creative direction / iOS Design / Web Design / Development

We designed the home of gaming’s best moments

We were approached by FreshCut, a short-form gaming content platform and community, to help elevate their digital presence and user engagement. FreshCut's goal was to create a seamless and rewarding experience for both creators and fans on their platform.

Elevating the Short-Form Gaming Experience

When designing the FreshCut iOS app, we focused on creating a user-friendly and intuitive interface that would make it easy for users to navigate and discover new content. The app was designed with a clean and modern aesthetic, using a color palette and typography that aligns with FreshCut's branding. One of the key features of the app is the virtual currency system, FreshCut Diamonds (FCD), which allows users to earn rewards for participating in digital and real-life activities. This feature is prominently displayed on the app's home screen, making it easy for users to track their progress and redeem their rewards.

FreshCut UI components

Top creators and moments in gaming, all in one place

The website and app were designed to be user-friendly and intuitive, making it easy for users to navigate and discover new content. Additionally, we implemented a virtual currency system called FreshCut Diamonds (FCD), which rewards users for participating in digital and real-life activities. These rewards can unlock membership benefits and give users access to the FreshCut network of experiences.

FreshCut is changing how creators share their gaming highlights

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